Tata Motors launches Zest Premio at Rs 7.53 lakh

To celebrate the occasion of selling 85000 units of Zest, Tata Motors has launched a new version of Zest named Zest Premio which has been priced at 7.53 lacs ( Ex. Showroom Delhi). Launching the new Premio version Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, stated “We are extremely delighted to introduce the special edition of ZEST with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the ZEST continues to provide its customers with enhanced value offering. With more than 85,000 happy customers, Tata ZEST has proven to be a loved brand and with this new special edition ZEST, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering.”

The Zest Premio has been launched with 13 new cool additional features and it will be first in segment to host features like dual tone roof in glossy black, piano black-finished outside mirror, chic tan finished mid pad on the dashboard in the interior, black finished boot lid, hood strip and boot spoiler(optional). There are two exterior colours on offer – Titanium Grey and Platinum Silver. For making the car look more attractive from outside multi-reflector headlamps and a piano black hood strip at the front. At the rear, a piano black boot lid garnish complements the Premio special edition badge. The 15-inch wheels come with silver-finished wheel covers.

Down the hood new premio Zest is fitted with the famed, reliable, 1.3L, 4 cylinder, BS IV Quadrajet, common rail, turbodiesel engine, putting out 75PS power and 190 Nm torque and is coupled with a 5 speed manual transmission. Amusement and awesome sound quality are guaranteed by Tata's eminent ConnectNext touchscreen infotainment framework by HarmanTM, with phone-based applications including Navigation tending to the consistently advancing availability needs of the customer.

The mid-spec trim has been acquainted with enable the Zest to better contend with any semblance of the VW Ameo, Honda Amaze and Maruti's Dzire in the focused minimized vehicle portion.