Mahindra Confirmed the launching of Y400 on 19th November

Mahindra & Mahindra Ltd confirmed that it would launch its luxury SUV, codenamed Y400, on November 19, 2018. Stating the confirmation Rajan Wadhera, President – Automotive Sector, M&M Ltd. said, “The Y400 is one of the most eagerly anticipated launches of this year. Positioned in the high-end SUV segment, the Y400 is a high-end, full-sized SUV that offers luxury and exclusivity in its tasteful design, lavish interiors, thrilling performance and best in class features. We are sure that it will further enhance our SUV portfolio.” The Y400 will be the flagship luxury SUV from Mahindra and it will be manufactured at Chakan manufacturing facility. The SUV will be marketed under the Mahindra brand and sold exclusively through the new high-end showroom within the existing ‘World of SUVs”dealership which has been created to offer customer high-end services both sales and after sales. These outlets will be equipped with ultra high-end technology to offer customer redefined service experience. Y400 will come under the range of Luxury SUV of 25 lacs and will be competing rivals like Toyota Fortuner, Ford Endeavour and  ISUZU MU-X